Publication planning plays a vital part in establishing a product's credibility during its development phases, and even beyond launch. Once your data has been endorsed by respected opinion leaders in prestigious journals, it becomes a powerful marketing weapon.
But getting your data into the right publications, at the right time and with the right authors is a challenge, and one that's best co-ordinated by an agency like Darwin Grey.We can draw up a plan for ensuring that your data is published in the right sequence, reaches a wide and influential audience and, over time, builds into a powerful case for your product.
With the most prestigious international journals, the period between submission and publication can be as long as 8 months, so we'll factor these variations into the plan. We'll be honest about your prospects of being published in these journals - some, like The Lancet, only accept 1 in 10 submissions - and have suitable alternatives lined up. We know how vital it is to get your data published.
With timing so critical, the approval process needs to be rigorously managed. Our publications team will keep close control of all approvals, giving early warning of deadlines, co-ordinating all amendments and checking for consistency of key messages and terminology.
