A carefully planned event programme is a vital component of the marketing mix. Darwin Grey's highly experienced events team know how to create and seize opportunities for putting your case in person to the right people at the right time.

Timing is important, because the event programme for a product needs to coincide with the critical points in its journey through the development phases. Audience selection is vital too, to ensure that the message reaches the kind of professionals who could become influential endorsers of your product.

It could be a whole programme of events, supporting the product from Phase II through to launch, and include advisory board meetings, clinical investigation meetings and satellite symposia at major congresses, culminating in a roadshow of launch events. Or it could be a single event to stimulate take-up by a particular group of clinicians.

Whatever event programme we agree on, it will be planned and executed with fanatical attention to detail. We'll make sure your product gets the right audience, the right occasion and right presenter. Our design team will create an impressive presentation environment, product branding and supporting materials. And our logistics team will ensure that the venue, transport, accommodation, catering and hospitality arrangements play their full part in the success of every event.